Tag Archives: Zig Ziglar

In the World of Selling, Character is a Requirement, Not a Choice

To live an empowered life in a sales career, character is a requirement, not a choice. It has been expressed that character is doing the right thing when nobody is watching. 

Many, many years ago in ancient Greece, an old sculptor worked hard on a piece of stone.  He took much care as he chiseled a little at a time.  The sculptor was careful to make every detail as perfect as possible.  When finished, this piece of stone would sit high above on top of a shaft and would become the top part of a column.  The column in turn would help support the roof of the temple.

A government official was walking by and noticed what the sculptor was doing and asked, “Why spend so much time on that section?  It will be fifty feet in the air.  No one will be able to see those details.”

The old, wise sculptor looked at the man and said, “God will see it.”

Character is a must for your life.  In fact, that is what life is about.  It was Samuel Johnson who said, “Life, like every other blessing, derives its value from its use alone.  Not for itself, but for a nobler end the eternal gave it; and that end is virtue.” My friend, if you live a life of character, whether you close a sale or not, you are still a winner.

*Excerpted from “Sell Your Way to Success” by Mark Bowser. Mark Bowser is a professional Speaker and Corporate Trainer and the author of several books including “Sales Success” with Zig Ziglar and Scott McKain, “Nehemiah on Leadership,” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris).

*To book Mark Bowser to work with your team (live in person seminar or online remote seminar) then contact him at http://www.MarkBowser.com

Playing To Your Strengths!

Play To Your Strengths! Be the best you that you can be! https://youtu.be/4icxba54L8c

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.

Sales Commitment is a Decision, Not a Happenstance!

By Mark Bowser

One of my colleagues in the speaking industry, the late Zig Ziglar, liked to tell the story of a Catholic girl who started to date a Baptist boy.  One day the girl came home love sick with joy.  The girl’s mother decided it was time to nip this relationship in the bud. The mother told her daughter that Catholics don’t marry Baptists.  She explained that the differences would cause way too many challenges.  But the girl refused to break up with the boy.  She loved him and wanted to marry him.

Unable to convince her daughter, the mother went to plan B.  Plan B was to convince the boy to take Catholic lessons.  The daughter loved the idea and they approached the boy with the proposal.   To their surprise, the boy accepted. The engagement was announced and wedding plans were put in high gear. 

One day, the girl came home with tears flowing from her eyes.  The girl said, “Mom, the wedding’s off.  Call the priest, cancel the church, and call the guests.”

“What happened?” asked her puzzled mother.  “Did he back out of the Catholic classes?”

“No, Mom.  That’s not the problem at all.  He loves the classes. The problem is he has decided to become a priest.”

Today, my question to you and to myself is are we truly committed to giving it our best in our sales career?  Are we really willing to give it that little extra?  For both of us, I hope so.  Give it your all. Remember, sales commitment is a decision, not a happenstance.

*excerpted from “Sell Your Way to Success” by Mark Bowser. Pick up your copy today on Amazon.

Doing the Impossible Like Walt Disney

By Mark Bowser

“It’s kind of fun to do the impossible.”

Walt Disney

Impossible. Noah Webster’s 1828 dictionary defines it as “That cannot be… Impracticable; not feasible; that cannot be done.” But Walt Disney made it a habit of doing what others labeled impossible.

Hmmm, he made it a habit. Let’s think about that for a minute. Webster’s defines habit as “A disposition or condition of the mind or body acquired by custom or a frequent repetition of the same act. Habit is that which is held or retained, the effect of custom or frequent repetition. Hence we speak of good habits and bad habits.”

Disney made it a point of repetition to tackle what others said was impossible. He believed in possibilities and he constantly took action on that belief. Because of that action and belief, today we have Snow White and The Seven Dwarves, Disneyland, Walt Disney World, and the list goes on and on.

So, how do we, like Disney, accomplish the impossible? I believe there are four pivotal steps in accomplishing the impossible. Let’s explore them together.

One, DREAM. Without a dream, possibilities wither on the vine. What do you have in your heart? If you knew you wouldn’t fail, what would you do? It was T.E. Lawrence who said, “All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.” Let us all become a little more dangerous. Let us become men and women of enthusiasm, passion, and of conviction for a dream.

Two, have a GAME PLAN OF ACTION. Having a big dream isn’t enough. We must put those dreams into action. Break your dream down into bite size chunks and get to work on them. Paul J. Meyer said, “Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination and disregard for obstacles and other people’s criticisms, carry out your plan.”

Three, WHO CAN HELP YOU? No one can reach the top of success mountain all by themself? Disney had his brother Roy. He also had a team of dedicated believers. And even when Disney had thinkers of impossibles in his inner circle, he sought help elsewhere. Who can help you? Who has the financial possibilities? Who has the asset possibilities? Who believes in you and your dream?

Four, FAITH. To succeed at your dream, you have to have unshakable belief. Times will get tough. The road will become hazardous during your journey. What is going to keep you going? You must have faith and hope to keep going. A faith in God, in yourself, and in the importance of your dream. Martin Luther King, Jr. said, “Faith is taking the first step even when you don’t see the whole staircase.”

When you have those four steps in place, you can’t lose. Your dream is alive! After all, dreams do come true. We have a Walt Disney World to prove it. Disney was right. It is fun doing the impossible.

*Mark Bowser is one of the top Sales Trainers and Professional Speakers in the United States. He is the author of several books including “Sales Success” with Zig Ziglar, “Sell Your Way To Success,” “Jesus, Take the Wheel” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris)

*To Book Mark Bowser to speak at your next conference or training event then email info@MarkBowser.com or visit www.MarkBowser.com.

Selling Success: How To Create Value That Closes Sales

LOOK HERE! The question that is on the minds of all sales professionals and their leaders is how can we close more sales and if possible shorten our sales cycle? That is on your mind too, isn’t it? Well, how do you accomplish that?

The truth is that the Secret to accomplishing more sales and shortening the selling cycle has many elements. Two of those elements are to build value at the beginning and to follow up with extraordinary service.

Professional Speaker & Corporate Sales Trainer Mark Bowser joins us on the front lines to share with us how to accomplish that goal. Mark shares with us how a hermit in the mountains and a lady with feet two different sizes may be the answer.

*Mark Bowser has presented seminars to organizations including Southwest Airlines, Dell Computers, FedEx Logistics, Kings Daughters Medical Center, Sony Music, United States Marine Corp, Princeton University, Delta Faucet, and many more. To schedule Mark to speak at your next conference or corporate training event then email info@MarkBowser.com or visit www.MarkBowser.com

*Mark Bowser is the author of several books including “Sell Your Way To Success,” and “Sales Success” with Zig Ziglar.

Click Here to Watch the Video

Sales Success: Learn From the Best!

As Digger and Jack walked back through the double doors into the lobby area, Jack hesitated, but forced the question out of his lips, “Digger what did you mean when you told Mr. Ziglar that you wanted me to learn from him to start my training? What training?”

“You are having trouble with your sales, right? Like I said yesterday, I was sent to you.”

*Excerpted from “Sales Success” by Mark Bowser with Zig Ziglar

Sales Success Program

Sales Success: When The Student Is Ready…The Teacher Arrives

Finally, The Mentor To Help You Sell More!

“So, what brings you to Sam’s house today?” asked Digger.

“Oh, no reason.”

“You don’t seem like a man who came for no reason.”

Jack sighed and reluctantly said, “Oh, I am having some trouble at work.” Why was he opening up to this man? Who is this guy?

“Not enough sales, huh?”

“How did… how did you know? How did you even know that I am in sales?” stammered a now very freaked out Jack.

“That is why I am here.”

“What do you mean that is why you are here?”

Digger looked at Jack with those piercing eyes and said in a calm, firm voice, “Jack, I have been sent to you. I can help you solve your challenge.”

*excerpted from “Sales Success” by Mark Bowser with Zig Ziglar

Learn Sales Success with this career changing book http://amzn.to/1QhCiph

“What’s Wrong With Me…”

“How can you be so incompetent? One sale! One sale! How can you only make one sale in a month? That is ridiculous. It was a measly sale at that!” bellowed an extremely angry and frustrated sales manager. “Jack, if I don’t see improvement soon, you are out of here.” “Not again,” thought a very depressed, dejected Jack Blake. This was his third sales job in a year and he was failing again. “What is wrong with me?”

*Excerpted from “Sales Success” by Mark Bowser with Zig Ziglar and Scott McKain

If you have ever felt like Jack then rest assured there is nothing wrong with you. You may just lack proper sales training. “Sales Success” can be that answer for you.

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“Sales Success” is different!

Well, Sales Success is different. Mark Bowser has written an inspiring story that weaves the selling lessons together into a complete selling system that will propel you to the top of your selling goals. Mark has then assembled a team of the best sales trainers and authors in the world today. To be the best, you need to learn from the best. Through these top experts such as Scott McKain, Tom Hopkins, the late Zig Ziglar and many

http://amzn.to/1QhCiph