Tag Archives: sales

Focused Concentration Boost Sales

By Mark Bowser

Focused concentration creates breakthroughs in your sales life. A few years ago, I had so many things going on in my life that I discovered I was not able to give my best to any of them.  They were all worthwhile things; I just could not do everything.  I had to start prioritizing my life.  Great progress was made when I started to focus my time and energy on a few selected opportunities.

Even today, I have to be careful I don’t overload myself with things to do.  Life is a balance and success is found in that balance.  Where are your priorities?  When you discover your priorities, then you will discover your balance and success.  And before you know it, your sales will go up.

*Excerpted from “Sell Your Way To Success” by Mark Bowser. Get the ebook now at http://amzn.to/XWGK8M

In the World of Selling, Character is a Requirement, Not a Choice

To live an empowered life in a sales career, character is a requirement, not a choice. It has been expressed that character is doing the right thing when nobody is watching. 

Many, many years ago in ancient Greece, an old sculptor worked hard on a piece of stone.  He took much care as he chiseled a little at a time.  The sculptor was careful to make every detail as perfect as possible.  When finished, this piece of stone would sit high above on top of a shaft and would become the top part of a column.  The column in turn would help support the roof of the temple.

A government official was walking by and noticed what the sculptor was doing and asked, “Why spend so much time on that section?  It will be fifty feet in the air.  No one will be able to see those details.”

The old, wise sculptor looked at the man and said, “God will see it.”

Character is a must for your life.  In fact, that is what life is about.  It was Samuel Johnson who said, “Life, like every other blessing, derives its value from its use alone.  Not for itself, but for a nobler end the eternal gave it; and that end is virtue.” My friend, if you live a life of character, whether you close a sale or not, you are still a winner.

*Excerpted from “Sell Your Way to Success” by Mark Bowser. Mark Bowser is a professional Speaker and Corporate Trainer and the author of several books including “Sales Success” with Zig Ziglar and Scott McKain, “Nehemiah on Leadership,” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris).

*To book Mark Bowser to work with your team (live in person seminar or online remote seminar) then contact him at http://www.MarkBowser.com

Vaulting to Sales Success! Here is How…

Open The Vault for More Sales Success! Here is How…

https://youtu.be/8q99Lu52a8U

Do You Want to Close More Sales? Then…

Do you want to close more sales in this economy? Then…

https://youtu.be/1XLY3fkysUY

Minimum Wage Hike- Yes or No?

Minimum wage hike—yes or no? This interview was recorded months ago, but as the market begins to recover from COVID-19, it is an important conversation tobhave again. (This is Part 1 of interview. Part 2 and 3 are on YouTube as well)

Open the Vault…To Your Success!

The Sun Is Coming Up!

Every sunrise is filled with the possibilities of a new sales day.

Just as the sun comes up every morning to sing forth a brand new day, every sunrise is an opportunity to start life fresh and new in your sales career.  The mistakes of yesterday are gone.  Maybe you blew it with that big client.  Maybe you lost a great opportunity. Forgive yourself and start anew.  We never know what exciting adventures are in store for us with each sunrise. 

There are two poems I would like to share with you which talk about starting life anew.  Whitman wrote the first poem, and an unknown author wrote the second. “Finish each day and be done with it; you have done what you could.  No doubt some blunders and absurdities crept in; forget them as quickly as you can.  Tomorrow is a new day, you shall begin it well and serenely.”

“I’ve shut the door on yesterday its sorrow and mistakes; and now I throw the key away to seek another room and furnish it with hope and smiles and every springtime bloom.  I’ve shut the door on yesterday and thrown the key away.  Tomorrow holds no fears for me, since I have found today.”

Grab hold of the possibilities of this new sales day and Carpe Diem … “Seize the Day!”

*Excerpted from the inspiring little sales book “Sell Your Way To Success” by Mark Bowser. Get your copy now on Amazon (www.Amazon.com/author/markbowser)

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.

You Can Have My Pants

Do you like stories? How about stories that help you create customer loyalty? This morning I was interviewed by Paul Smith for his “Sell With A Story Podcast.” Enjoy!

http://leadwithastory.com/category/podcasts/sell-with-a-story-series/

Sales Commitment is a Decision, Not a Happenstance!

By Mark Bowser

One of my colleagues in the speaking industry, the late Zig Ziglar, liked to tell the story of a Catholic girl who started to date a Baptist boy.  One day the girl came home love sick with joy.  The girl’s mother decided it was time to nip this relationship in the bud. The mother told her daughter that Catholics don’t marry Baptists.  She explained that the differences would cause way too many challenges.  But the girl refused to break up with the boy.  She loved him and wanted to marry him.

Unable to convince her daughter, the mother went to plan B.  Plan B was to convince the boy to take Catholic lessons.  The daughter loved the idea and they approached the boy with the proposal.   To their surprise, the boy accepted. The engagement was announced and wedding plans were put in high gear. 

One day, the girl came home with tears flowing from her eyes.  The girl said, “Mom, the wedding’s off.  Call the priest, cancel the church, and call the guests.”

“What happened?” asked her puzzled mother.  “Did he back out of the Catholic classes?”

“No, Mom.  That’s not the problem at all.  He loves the classes. The problem is he has decided to become a priest.”

Today, my question to you and to myself is are we truly committed to giving it our best in our sales career?  Are we really willing to give it that little extra?  For both of us, I hope so.  Give it your all. Remember, sales commitment is a decision, not a happenstance.

*excerpted from “Sell Your Way to Success” by Mark Bowser. Pick up your copy today on Amazon.