Tag Archives: sales success

Sales Commitment is a Decision, Not a Happenstance!

By Mark Bowser

One of my colleagues in the speaking industry, the late Zig Ziglar, liked to tell the story of a Catholic girl who started to date a Baptist boy.  One day the girl came home love sick with joy.  The girl’s mother decided it was time to nip this relationship in the bud. The mother told her daughter that Catholics don’t marry Baptists.  She explained that the differences would cause way too many challenges.  But the girl refused to break up with the boy.  She loved him and wanted to marry him.

Unable to convince her daughter, the mother went to plan B.  Plan B was to convince the boy to take Catholic lessons.  The daughter loved the idea and they approached the boy with the proposal.   To their surprise, the boy accepted. The engagement was announced and wedding plans were put in high gear. 

One day, the girl came home with tears flowing from her eyes.  The girl said, “Mom, the wedding’s off.  Call the priest, cancel the church, and call the guests.”

“What happened?” asked her puzzled mother.  “Did he back out of the Catholic classes?”

“No, Mom.  That’s not the problem at all.  He loves the classes. The problem is he has decided to become a priest.”

Today, my question to you and to myself is are we truly committed to giving it our best in our sales career?  Are we really willing to give it that little extra?  For both of us, I hope so.  Give it your all. Remember, sales commitment is a decision, not a happenstance.

*excerpted from “Sell Your Way to Success” by Mark Bowser. Pick up your copy today on Amazon.

The Way You Say It Is Important

Selling Words to Live By

Sales Copywriting is powerful and very few sales professionals understand it or know how to do it. We all write letters, emails, texts, etc… wouldn’t it be wise to know how to use the right words in the right way? Here is one piece of advice from Top Copywriting Coach David Garfinkel:

“Instead of saying, ‘We’re the best’ or ‘We’re the top of the heap,’ you can use this, and it can be a bullet point. ‘People call us the best because’ and then you come up with your reason. Suddenly, it’s not you saying you’re the best; it’s other people saying you’re the best. And, it’s not only that, but you’re giving them a reason, so it makes it a lot more believable.”

Sales Curiosity

Selling Words To Live By

“Curiosity is the uncovering mechanism to new discoveries.  What new sales discoveries can you make this week?  Is it driving a new way through your territory and possibly finding some new customers, is it discovering some new sales closing technique that you have never tried before, or maybe it is discovering a fresh way to connect and build rapport with an old time customer.  Well, I challenge you to be curious this week.  It might be just the thing to boost your sales career to the next level…”

*Excerpted from “Sell Your Way To Success” by Mark Bowser. Get your copy here http://amzn.to/XWGK8M

Your Value to the Marketplace is the Problems You Can Solve

By Mark Bowser

Life is a series of problems. Experts say that we’re all in one of three places. One, you just came out of a crisis. Two, your in a crisis right this moment, or three…guess what…you’re getting ready to head into a crisis.

So, life is a series of problems. More importantly, life is about how we handle problems. I see problems simply as opportunities in disguise. That may sound like a cliche, but that doesn’t make it not true. Problems can mean growth if you choose to look for the opportunity.

The super successful are problem solvers. Our value to the marketplace is in solving problems. For example, if we don’t solve a problem for a customer, then we aren’t worth anything to them. That’s harsh, but it’s also true.

The famed author and preacher, Dr. Norman Vincent Peale was plagued with a problem one day. He just couldn’t come up with a solution and he felt like he was up against an obstacle the size of El Capitan in Yosemite National Park.

Finally, Norman was told he needed to go see this particular wise old man. They said if anyone can help you find a solution, it is this man. So, Norman relented and he went to visit the old man. The man opened the squeaky front door and allowed Norman to enter the house.

The old man led Norman to the living room and pointed to a chair for him to sit down. The old man sat down adjacent to him in a well worn recliner. While rocking back and forth, the old man asked, “Son, what brings you out this way?”

Norman shared his miserable problem with the old man and every thing he had tried to no avail to solve it. The old man leaped out of his chair like a rocket launching from Cape Canaveral. Norman couldn’t believe that the man could move that quickly.

All of sudden, the old man started to raise his hands in the air over and over again while walking in a circle in the middle of the room. Norman began to wonder what he had gotten himself into. Was the old man delusional? Had he lost his mind?

Sheepishly, Norman asked, “Sir, may I ask what you are doing?”

“Why, I am heaping up the problem of course. You can’t expect to solve a problem until you get it in a pile.”

After a moment, the old man stopped ‘heaping” the problem and continued walking in a circle — this time poking a crooked, raggedy finger into an imaginary pile. Norman asked, “What are you doing now?”

“Why, I am looking for the soft spot. Every problem has a soft spot. You can’t solve a problem until you find it’s soft spot….Hey, there it is right here! Son, that is where you will find your solution.”

In his wild eccentric way, what this old man was dong was helping Norman kickstart his creative juices. Every problem has a solution if you believe there is a solution and choose to look for the opportunity. Sometimes, the opportunity isn’t found where you expect it to be found. Sometimes, it is a shift in an attitude which leads you to acceptance and then to a new horizon which in turn leads to the new opportunity.

If you need a new answer to solve a problem then you had better ask new questions. Many times we stare at our problem like we are staring at a brick wall. Instead, we need to look for the door to walk through or at least a window to climb in from.

To be super successful in this life, we have to be solution oriented. I want you to do something for me — actually it is for yourself. I want you to pull out a piece of paper. Go ahead. I’ll wait. I’m not going anywhere.

Alright. Now, I want you to jot down on the paper a problem you are dealing with right now. It may be a business problem you are is experiencing. It may be a relationship problem. Whatever it is, write it down now. Let’s deal with that problem immediately.

Many people don’t want to face their problem. It is equivalent to throwing a little monster under the table so we can’t see it. However, hidden from view, that little monster of a problem finds crumbs under the table and it begins to eat. It grows and gets bigger and bigger. Eventually it is so big that the table can’t hide it anymore and we have to deal with it. So, let’s deal with it now while it is small.

Heap the problem up and look for the soft spot and before you know it…it won’t be a problem anymore. It will have been solved.

*Excerpted and adapted from Mark Bowser’s Seminar The Foundation of Success. To schedule Mark Bowser as a speaker for your next event or conference then email info@MarkBowser.com or visit www.MarkBowser.com

*Mark Bowser is the author of several books including Sales Success with Zig Ziglar, Some Gave It All with Danny Lane, Jesus, Take the Wheel, and Sell Your Way to Success.

Wise Selling Words From A Master Copywriter

Selling Words to Live By

“Let me give you the keys to creating great offers.

The first key to creating great offers is to understand that your prospect has some questions. If your offer answers these questions, then you’ll have a much better chance of closing the sale. The first question is, “What do I have to do to get it?” Then, “How do I order it?” “What is it going to cost?”

David Garfinkel

Many sales professionals don’t give enough thought into their offers. The ones who do…sell much, much more!

http://www.MarkBowser.com — Learn how you can bring Mark Bowser to your organization

Success Leaves Clues

Words to Live By

“Your family and your love must be cultivated like a garden. Time, effort, and imagination must be summoned constantly to keep it flourishing and growing.”

Jim Rohn

Success Leaves Clues

Selling Words To Live By— Writing Sales Copy

Selling Words to Live By

“After you have your headline and bullets down, you need to have an offer. An offer is really the heart of copy. Your offer is what makes somebody realize that they want something that you are selling. An offer is not what you are selling. An offer is what a person can do with what you are selling, all of the components, the big picture of your product, service or information product.”

David Garfinkel

Most Sales Professionals don’t know beans about how to write sales copy. Make sure that isn’t you.

http://www.MarkBowser.com