Tag Archives: markbowser

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.

You Can Have My Pants

Do you like stories? How about stories that help you create customer loyalty? This morning I was interviewed by Paul Smith for his “Sell With A Story Podcast.” Enjoy!

http://leadwithastory.com/category/podcasts/sell-with-a-story-series/

Do As The Colonel Did

So, how do we make someone feel important and do it sincerely? Let me give you an example.

When I was in college, I was in Air Force ROTC (Reserve Officers Training Corps). We had to give a speech in our military history course.

For many people, public speaking is a fear worse than death. But believe me, it can be very intimidating to have to give a speech in front of a full fledge colonel who is your commanding officer.

I would have been thrilled if Colonel Biltz would have pulled me aside when I was done and said, “You did a great job Cadet Bowser.” But he didn’t do that. He actually did something even more honoring for me. He set me up as an example for the rest of the cadets in the class. Colonel Biltz said something like this, “This is what Cadet Bowser did well and what we can learn from it.” He used me as an example on how to be prepared and give a fine presentation. That definitely made me feel important.

What Colonel Biltz did was give me a sincere compliment. Colonel Biltz (and most colonels for that matter) aren’t the kind of people who are going to give you false flattery. They will give you a compliment when you deserve it and encouragement when you need it. We can follow Colonel Biltz’s example and make people feel important.

Excerpt From: Bowser, Mark. “The Three Pillars of Success.” AudioInk, 2010. iBooks.
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