Tag Archives: Mark Bowser

The Big Secret of Success

By Mark Bowser

Is there one ingredient on the journey to success that is more important than all the others? What was the philosophy that Zig Ziglar focused his entire career and business around? And, will it work for you too?

Well, let me answer the last question first. Yes! This will work for you. It is less of a philosophy and more of a life world view. And, that is why it works!

What is that life world view that Zig lived by?

“You can have everything in life you want, if you will just help enough other people get what they want.”

Zig Ziglar

This philosophy is a contemporary way of expressing the Golden Rule. The Golden Rule is found in the Bible in the book of Matthew. It says this: “Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.” (Matthew 7:12 NLT)

Unfortunately, it has been my experience that many people — good hearted people — misinterpret the true meaning of this rule. I believe it is important that we truly understand how to live the Golden Rule before we can dig into Zig’s philosophy a little deeper.

Let me give you an example. My favorite soft drink is Dr. Pepper. It is either a drink you love … or hate. There doesn’t seem to be too many people in the middle.

Because I am focused on Dr. Pepper, many days you can find it in our refrigerator — that is if my son and I haven’t already drank it all. Let’s suppose that you come over to our house for a cook out. You sit down in the back yard by the pool and are enjoying yourself. It is pretty hot out, so I stroll up to you and hand you a can of Dr. Pepper. The challenge is that you may hate Dr. Pepper. I don’t know if you do or don’t because I didn’t take the time to ask you.

“Do to others whatever you would like them to do to you” doesn’t mean I give you what I would want you to give me. I can’t assume you would enjoy Dr. Pepper just because I would like you to give me a Dr. Pepper if we were sitting in your backyard.

I have to go the extra mile before the cookout and ask you what your favorite soft drink of choice would happen to be. And, if we don’t have it, I go to the grocery store and pick it up. That is the true essence of the Golden Rule and the cornerstone of Zig’s philosophy of “You can have everything in life you want, if you will just help enough other people get what they want.”

So, how do we live this out? There are five principles we can extract from this philosophy — and when we take action on each of them then we are truly living the kind of life that Zig lived.

Principle One: How We Treat Others

In my book, Jesus, Take the Wheel: 101 Inspirations for Your Daily Christian Walk I tell a story of an event that happened at the Seattle Special Olympics many years ago.

The nine fine-tuned athletes lined up at the starting line. This is what they had trained for. The race was the 100-yard dash. As the gun was raised, tension filled the air. BANG! The gun was fired. The athletes broke out in an awkward trot instead of a graceful gait. You see, this was the Seattle Special Olympics. Special was an understatement for this race of champions.

One of the contestants stumbled and fell to the ground. The young boy began to cry. The other eight athletes heard the cry in pain. They paused, turned around, and went to help their fallen comrade. One girl with Down Syndrome kissed the fallen athlete. She said, “This will make it better.” They helped the little boy to his feet and they all joined arms and crossed the finish line together.

Living out Zig’s philosophy means being willing to give something up in order to help someone else. Eight athletes were willing to give up the gold medal in order to help another who was in need.

I love that scene in Disney’s Cars when Lightning McQueen is about to win the Piston Cup when all of a sudden, on the Jumbotron he notices that The King has crashed. Instead of racing ahead, Lightning stops, hesitates, and then backs up to where The King is laying in a heap.

Lightning pulls up behind The King and gently pushes him over the finish line. The King asks, “What are you doing kid?”

Lightning says, “I think The King should finish his last race.”

“You just gave up the Piston Cup, you know that?”

“This grumpy old race car I know once told me something — ‘It is just an empty cup.’” Said Lightning.

How we treat others is key. Are we selfish and think of ourselves only and first … or do we look for ways to make another person’s day more successful?

Principle Two: Success is Serving

Many years ago at the very beginning of my career as a Professional Speaker, I wrote Zig Ziglar for advice. I was a brand new speaker, had no clue even how to begin, and was in desperate need of some insight.

So, I wrote a letter to the master — Zig Ziglar. Zig was the number one speaker on the planet so my reasoning was who better to get advice from. I knew it was a long shot if I would ever hear back from him, but I put a stamp on my letter and dropped it in the mail.

After a number of days, a letter was in my mailbox from the Zig Ziglar Corporation. I hurriedly and I might add a bit nervously opened the letter. It was a personal letter from the man himself.

In that letter, Zig outlined step by step what actions he recommended I take to launch my speaking career. It was great advice!

But, why did he take the time to answer a letter from a kid in Indiana? He must have received thousands of such letters all the time. Answering all those letters must have taken tons of time. So, why did he do it? Simple! Because he was a servant. Success is serving other people. This goes hand in hand with principle one. Zig took the time to serve me when I couldn’t do anything for him in return. That is why he was successful. But, he didn’t serve just in order to get. He served for service alone. Success just happens to be a by product of success.

Principle Three: Value

Our importance to the marketplace is the value we can bring to it. In many ways, this is true in our relationships too. Please don’t misunderstand me. I am not saying that I agree or even like it when someone values me only for what I can give or provide for them. All I am saying is that is the way it is for the marketplace and for many people.

So, the question you have to ask in every situation and with every relationship is what value can you bring to the situation? Or, you might ask, how can you improve the situation?

As a selling professional and sales trainer, I stress to my audiences the importance of creating value first. Before they can expect a prospect to purchase their goods or services, they first need to create value for the budding customer. What can they give them that is not a trinket, but actually builds value for them by helping to solve at least part of their situation or challenge?

Problem solving is the key. We must become champions at solving problems. The more problems we can solve for people … then the more valuable we become to them.

Principle Four: Actions Always Come Back To You

Have you ever stood on a sunny beach and thrown a beach ball into the ocean? What happens to it? It comes back, doesn’t it! That is the same with life. What we give out always comes back. The Bible says, “Give and it will be given to you.” The Bible also says that it comes back to us in larger quantities.

So, does that mean if I give a hundred dollars to a charity or to a person in need that I am going to get more than a hundred dollars back? Wow, that sounds like a good investment.

No, it doesn’t work that way. You may not get money back at all. That may not be what you need. When we give, God gives back to us exactly what we need. That may be in finances, an opportunity, or in some other blessing that is perfectly suited for us. That is the beauty of it.

Let me stress again that our main motive must never be in what we may get back, but instead in what we can do for that person or charity. But, you may be asking, “Mark is it ok to WANT to receive back? Or, is that greedy?”

Hmm, I don’t think it is greedy as long as receiving isn’t your only motive. I believe that it is healthy to want to receive. That is part of the motivation.

I believe that many Christians put God in a box. God is too big and too wonderful for a box. He has put in multiple levels of understanding and success in a verse such as “Give and it will be given to you.” On this earth, we may never understand the total depth of that truth … and that is ok. We don’t have to understand a principle completely in order to live by it and be rewarded by it’s truth.

Principle Five: It is a Mark of Your Integrity

The last step is that Zig’s principle speaks to your integrity. So, what is integrity? The dictionary will define it with words such as wholeness. Wholeness to what? Well, to values such as honesty, truthfulness, and uprightness.

We’ve all heard the old phisophy that says honesty is not only the best policy, it’s the only policy. Those words sound nice, but are also very, very true.

So, logic would say that the first step is to be honest in all your dealings with other people. It is true that you need to be honest in everything that we say and do with other people. But, I believe there is a step before this step. That step is to be honest with yourself. If you’re not honest with yourself, then that will impact how you deal with other people. Sowing within comes before sowing without.

In recap, in order for us to live out Zig’s philosophy of “You can have everything in life you want, if you will just help enough other people get what they want” we need to:

• Principle One: How we treat others

• Principle Two: Success is serving

• Principle Three: Value

• Principle Four: Actions always come back to you

• Principle Five: It is a mark of your integrity

And once we have that foundation in place then we are ready to take on the next step which leads us to our next Ziglar Principle.

*Excerpted from Mark Bowser’s upcoming book “Zig Ziglar’s Secrets of Success.”

Contact Mark Bowser at www.MarkBowser.com.

ANNOUNCING! A New Podcast Gaining Attention — Let Me Tell You A Story with Mark Bowser

Stories are everywhere! We all love them! We love them in books, at the movies, and in our favorite podcasts. But, what if a story could be — more? What if a story could change your life in a substantial, positive way? What if a story could take you to the pinnacles of success and show you how to scale life’s mountains too?

Well, that is what Let Me Tell You a Story podcast with Mark Bowser is all about. Professional Speaker & Author Mark Bowser will take you behind the scenes of some of history’s greatest feats and unknown achievements so that their stories can be a city on a hill shining like a beacon in the night inspiring us to live our best! Come join us every Monday and Thursday! Please subscribe now so that you won’t miss one exciting episode.

Subscribe Now!


The Impact of Zig Ziglar … On My Life!

By Mark Bowser

The impact Zig Ziglar has made on my life can’t be measured — at least in terms of value.  That is because the value he planted into my life is still growing, and I dare say will grow for the rest of my life.  It is a fertile garden that continues to ripen into the most delicious fruit. 

Of course I had heard of Zig Ziglar, but I really hadn’t dug into his plethora of books and programs in great depth.  For I was quite young and still trying to find myself.  I was in my early twenties, fresh out of college, and trying to figure out what I wanted to do with my life. 

While in college, I had studied leadership under the tutelage of the Air Force ROTC program.  Our commanding officer was Colonel James Biltz.  A fine officer who had flown in Vietnam.  Since I was a pilot candidate, the Colonel had become one of my heroes.  

Colonel Biltz had taught our military history course and had assigned us a project of giving a speech in front of the other cadets in the class.  I remember that my topic was on the space program.  I will have to admit, that I don’t remember much of anything else about my project except that Colonel Biltz praised me so much after I was finished that it changed the trajectory and altitude of my career. 

After graduating from college, Colonel Biltz’s high praise for my performance that day kept bubbling up to the surface of my thoughts.  As a result, I began a discovery program on the personal development industry and the possibility of becoming a professional speaker. 

As part of this research, I volunteered to help out behind the scenes at the 1993 Indianapolis SUCCESS Seminar presented by Peter Lowe International. On that platform that day was a wonderful collection of motivational speakers including Zig Ziglar. I was hooked.  

Shortly thereafter, I joined the Peter Lowe Production Team and began traveling around the country learning how to produce and present the largest business seminars in the world. I worked behind the scenes and learned valuable insights that would later help me as professional speaker on the platform in my own seminar engagements. 

Around this same time, I began doing some other work with the Ziglar organization from selling some of Zig’s products on the internet to partnering with them as a Zig Ziglar Certified and Endorsed speaker of Ziglar content. 

Over those many years, even though I didn’t know Mr. Ziglar very well, he was always willing to respond to my letters with advice and appreciation.  Over time, I became friends with his team, including his son Tom who leads the organization today. 

One of the greatest honors of my career to date, is that I had the opportunity to write the book Sales Success with contributions from some of the best sales coaches in history including Tom Hopkins, one of my mentors Scott McKain … and none other than Zig Ziglar himself. 

It was a wonderful experience.  Unfortunately,  Mr. Ziglar passed away before the book hit bookstores. But, his legacy continues. 

Legacy — and that is one of the purposes of this series of articles in which you now hold the first one in your hands.  To share with you some of the wisdom and insights of Zig Ziglar.  Each article will start with a quote of Mr. Ziglar’s. I then will explain what it means and how — if adopted into your life — will help you climb the stairway to success. 

So, hold onto your hat — because the best is yet to come!  Thanks for reading today.

*Excerpted and adapted from an upcoming book by Mark Bowser

ANNOUNCING! A New Podcast Gaining Attention — Let Me Tell You A Story with Mark Bowser

Stories are everywhere! We all love them! We love them in books, at the movies, and in our favorite podcasts. But, what if a story could be — more? What if a story could change your life in a substantial, positive way? What if a story could take you to the pinnacles of success and show you how to scale life’s mountains too?

Well, that is what Let Me Tell You a Story podcast with Mark Bowser is all about. Professional Speaker & Author Mark Bowser will take you behind the scenes of some of history’s greatest feats and unknown achievements so that their stories can be a city on a hill shining like a beacon in the night inspiring us to live our best! Come join us every Monday and Thursday! Please subscribe now so that you won’t miss one exciting episode.

Subscribe Now!

Let Me Tell You A Story – Episode 1

ANNOUNCING: A New Podcast Gaining Attention


I am thrilled to say that time has finally come. We have launched my new podcast Let Me Tell You A Story.

The link below is to our StoryCam view. It is a behind the scenes look as I record the podcast episode. Check it out and please subscribe on your favorite podcast platform. Apple and Spotify is up now. Google and other to follow shortly.

Satisfied Customers Are Absolutely Worthless

Customer service experience is arguably the most important action for every business. But, how do you accomplish excellence? Find out how in my article below published on medium.com.

View at Medium.com

13 Secrets to Successful Living: Benjamin Franklin’s Virtues for Success

By Mark Bowser

Success leaves clues. In order for us to become winners, we must watch winners.  That is true in business and that is true in our individual lives. In an earlier article, we explored Benjamin Franklin’s Rules For Failure.  They were the traits that he went great lengths to avoid. In this article, we are going to delve into Franklin’s opposite strategy for success. Not only did he have certain traits he wanted to avoid, he also had certain qualities that he knew if followed would lead to great success.

So, we are going to take another look at good ole Ben. If we model what he did, think what he thought, believe what he believed, learn what he learned, then we will get similar results as he did. Modeling is one of the fundamental strategies for success.  Anything you want to achieve has probably already been done before.  You know the old saying that “there is nothing new under the sun.” We don’t need to reinvent the wheel.  We just need to adapt the wheel to suit our purposes.

Benjamin Franklin had a goal of Moral Perfection. Even though it isn’t humanly possible to reach such a goal, Franklin believed the endeavor for perfection made him a happier, more successful person. Franklin discovered that this habit was the key to success. He observed,

“It was about this time I conceiv’d the bold and arduous project of arriving at moral perfection. I wish’d to live without committing any fault at any time; I would conquer all that either natural inclination, custom, or company might lead me into. As I knew, or thought I knew, what was right and wrong, I did not see why I might not always do the one and avoid the other. But I soon found I had undertaken a task of more difficulty than I had imagined. While my care was emply’d in guarding against one fault, I was often surprised by another; habit took the advantage of inattention; inclination was sometimes too strong for reason. I concluded, at length, that the mere speculative conviction that it was our interest to be completely virtuous, was not sufficient to prevent our slipping; and that the contrary habits must be broken, and good ones acquired and established, before we can have any dependence on a steady, uniform rectitude of conduct. For this purpose I therefore contrived the following method.”

Franklin’s method consisted of 13 virtues. He would focus on one virtue at a time. He would spend one week focusing on that virtue and then he would move on to the next virtue. Every night, Franklin would record his progress in a journal. He would mark every transgression he made that day not only in the virtue he was currently studying, but in all 13 virtues.

We might describe this exercise as a lot of hard work or one that takes too much time. Well, the road to success has never been easy and that is why there is plenty of room at the top. Success is hard work.  You have to struggle to get the success train out of the station.  But once you are down the tracks a mile or two, the success momentum will begin to push you along like a Spring wind at your back.

Let’s take a look at Ben’s 13 Virtues of Success. It may just be the recipe you have been looking for…


Eat not to dullness; drink not to elevation.

Franklin believed in being in control of mind and body. If we are not self controlled, then is it possible to succeed? Usually not.  Any success that we might achieve while being out of control would be temporary at best.

  • Two, SILENCE.

Speak not but what may benefit others or yourself; avoid trifling conversation.

Remember what our Mom’s taught us when we had a conflict with a sibling or friend? If your Mom is anything like mine, you probably heard  a thousand times that “if we can’t say something nice then don’t say anything at all.”  That is still good advice today.  Thanks Mom!

  • Three, ORDER.

Let all your things have their places; let each part of your business have its time.

It has been said that many people spend an extra four hours every week looking for something they know is on their desk. Sound familiar? This happened to be the virtue that Franklin struggled with the most.

For many of us, order is not an easy task. But, success moves with order. Success abhors chaos.

Athletes talk about getting “in the zone”, writers and speakers talk about the “muse that flows,” and mothers talk about bedrooms that — well, you know…are “neat.”

Success and order go hand in hand. I am not saying your desk, office, or room has to be spotless. What I am saying is that you have to have an order that works for you. Arrange your space so that everything you need on a consistent basis is in easy reach. Arrange your time in a way that improves your productivity.  Find what works for you and then stick with it.


Resolve to perform what you ought; perform without fail what you resolve.

First, set a goal.  A rock solid, gotta have it, dream to achieve.   Now, go do it!  Take action on something today that will move you closer to that objective.

  • Five, FRUGALITY.

Make no expense but to do good to others or yourself; i.e., waste nothing.

Be wise with money. Be a good steward of everything you have been given. Don’t forget, that includes the talents the good Lord has given you too.

  • Six, INDUSTRY.

Lose no time; be always employ’d in something useful; cut off all unnecessary actions.

We all need to master our time management.  When it comes to time, everyone is equal.  We may have different talents and we may have different strengths, but we all have only twenty-four hours in a day.  We have to make the most of that time. 

Actually, we don’t even have twenty-four hours in which to be productive.  First, we have to sleep. There goes six to eight hours.  Two, we need some rest and relaxation time.  Let’s say two hours.  Now, we are down to fourteen hours in which to be productive.  How are we going to use those fourteen hours?   Will we make the most of them or will we squander them?

One of the areas that wastes a lot of my time is television. I love to veg out in front of the tube. However, I could be using that time to work on my dreams and goals. Now, don’t misunderstand me, I am not saying don’t watch T.V. I am saying that we all could probably watch a little less T.V. We need to plan our week. What shows do you really want to watch? Alright, then schedule them in your calendar and watch only those shows.

Where we will save a lot of valuable time is when we stop watching shows we don’t care about watching. We plop down in the chair, grab the remote, and start flipping. Don’t see anything good there —  so let’s flip some more. Before we know it, we have spent an hour flipping channels, watching nothing, and wasting time. 

Franklin fervently expressed to us how vitally important it is to be purposeful with our time.  If we waste time, success won’t complain. Success will quietly go to it’s corner like a child put in a time-out.  And, just like that child, success can’t wait to get back out of the corner.

  • Seven, SINCERITY.

Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.

I believe the best way to accomplish this is to open our Bibles and live what we commonly call The Golden Rule. “Do for others what you would like them to do for you. This is a summary of all that is taught in the law and the prophets.” (Matthew 7:12 NLT)

One of the greatest persons I have ever had the privilege to meet is the late Zig Ziglar.  I consider him a mentor, even now, though he doesn’t walk on this earth anymore.  One of the greatest blessings in my career life was to write the book Sales Success with Mr. Ziglar, Tom Hopkins, and Scott McKain.

Zig’s whole business was founded on a principle which became his most famous saying. Zig said, “You can have everything in life you want, if you will just help enough other people get what they want.”  That is a wonderful contemporary way of expressing The Golden Rule.

  • Eight, JUSTICE.

Wrong none by doing injuries, or omitting the benefits that are your duty.

The Golden Rule pretty much sums this one up too. As we can see, it is a very important rule to live by.


Avoid extreams; forbear resenting injuries so much as you think they deserve.

Forgive people. That is a key ingredient for a successful and happy life.   We must decide to quit holding people up to a standard in which no one can reach.  What is that standard?  Perfection! 

None of us will ever be perfect. So, give others a break and forgive them. While you’re at it, you may as well forgive yourself too.


Tolerate no uncleanliness in body, cloaths, or habitation.

Is dressing for success really that important? Yes! I am not saying you have to have the best shoes and the most expensive outfits. Not at all. All I am saying is that we need to look sharp and smell good. Our first impression is important. And, we only get one first impression.

  • Eleven, TRANQUILITY.

Be not disturbed at trifles, or at accidents common or unavoidable.

Peace!  Isn’t that something we are all looking for?  Particularly, in this fast paced world in which we live. So, how do we gain peace?  First, by making a decision to be peaceful. Decide to be proactive in every circumstance. Don’t get ruffled.  Stay calm.  Even if you don’t feel calm — stay calm on the outside. What did that old deodorant commercial used to tell us?  Oh yeah,  “Don’t ever let them see you sweat.”

Second, have some quiet time everyday.  Turn off your phone and all other interruptions and just sit quietly.  It is amazing what a few minutes can do for your emotional well being as well as your sharpness of mind. Do this for five to ten minutes everyday.

  • Twelve, CHASTITY.

Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.

King Solomon, the wisest of earthly kings had some great advise for us. 

“Choose a good reputation over great riches, for being held in high esteem is better than having silver or gold.” (Proverbs 22:1 NLT) 

“Drink water from your own well — share your love only with your wife. Why spill the water of your springs in public, having sex with just anyone? You should reserve it for yourselves. Don’t share it with strangers.” (Proverbs 5:15-17 NLT)

Nothing else needs to be said.

  • Thirteen, HUMILITY.

Imitate Jesus and Socrates.

Many times when we think of humility, we think of mild mannered and weak. Nothing could be further from the truth. Humility is great strength. Humility is having so much confidence in yourself and the ability that God has given you that you don’t have to brag. Jesus Christ never bragged. He told the truth with great confidence and conviction. A humble confidence which is the significance of a high self-esteem.  That is the way to live!

Well, there we have it, Benjamin Franklin’s 13 virtues for success. If we follow them, how can we not reach the mountaintop of success? Even though we can’t keep them perfectly, I am confident that we, like Franklin will say, “But, on the whole, tho’ I never arrived at the perfection I had been so ambitious of obtaining, but fell far short of it, yet I was, by the endeavor, a better and a happier man than I otherwise should have been if I had not attempted it….”

Thanks for reading today.

*Some of the spelling in the quotes in the article above are in old English. That is why some of the words are spelled differently than we spell them today.

*If you enjoyed this article, then please visit other Mark Bowser articles:




*Want to get motivated?  Enjoy this clip from one of Mark Bowser’s live presentations.


*Want to learn multiple ways to sell information style products?  No one better than my friend and mentor Tom Antion.  Check out his article. https://medium.com/swlh/how-to-sell-your-knowledge-in-28-different-ways-85a7127c9f60

*Want to contact Mark Bowser?  Visit our website where you can join our free newsletters, contact Mark to speak at your next event or training seminar (in person or virtual), or simply connect with Mark, then visit www.MarkBowser.com.

*Mark Bowser is one of the Top Professional Business Speakers on the circuit today.  He has presented thousands of seminars to organizations including Ford Motor Company, FedEx Logistics, Southwest Airlines, United States Marine Corp., Sony Music, Princeton University, Purdue University, Kings Daughters Medical Center, and many more. 

He is the author of several books including “Sales Success” with Zig Ziglar, “Nehemiah on Leadership, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris, and the popular Christian Living book Jesus, Take the Wheel.  Pick up your copies today at Amazon.com.

Success Leaves Clues! Are You Looking For Them? How You Can Join the Super Successful!

Check out my article I just published on Medium.com. See the link below.

View at Medium.com

Mark Bowser Reads Video Series: SOME GAVE IT ALL, Part 2

Mark Bowser Reads Video Series: “Some Gave It All” Part Two


“Some Gave It All” is the riveting story of Marine Danny Lane. Danny Lane is an American hero earning two Purple Hearts among other medals for valor during the Vietnam War. He then came home to an ungrateful nation, yet became a hero once again as a decorated police officer, detective, and body guard.

Danny Lane is a martial arts expert and has been inducted into numerous hall of fames for this sport. He is a ninth degree Black Belt, nine time national martial arts champion, former world kick boxing champion, and one of Chuck Norris’ top Black Belts. Danny has trained with Chuck Norris for over thirty five years.

“Mark Bowser Reads” is an informal video series where Author and Professional Speaker Mark Bowser reads the books he has written. So, grab yourself a cup of coffee, sit back and enjoy this segment of one of the most exciting adventures…

Chuck Norris said, “Marine Corporal Danny Lane received two purple hearts for his combat wounds during the Vietnam War. He shares the details of his gripping and courageous story for the first time in 50 years in his new book, (co-written by Mark Bowser) “Some Gave it All: Through the Fire of the Vietnam War….

“Because too many of our Vietnam War veterans returned to an ungrateful nation, I hope Lane’s book becomes a bestseller and turns into a movie so a grateful nation today can honor these fallen heroes and freedom fighters….

“I’d encourage you to pick up a copy of “Some Gave it All” and read the rest of his inspirational story. His co-author, Mark Bowser, also gives some great additional biographical notes about Lane in Bowser’s four-minute YouTube video….

“I want to thank Cpl. Lane for being brave enough to share his story with the world and have to relive so much of it in order to do so. My wife, Gena, and I also want to thank him from our hearts for his continued service to our country as a share of the proceeds from his book will be donated to Kickstart Kids, our non-profit foundation and charity to help middle school children learn character through karate. (Lane is also a decorated martial arts champion.)”

*Get your copy of “Some Gave It All” today at https://amzn.to/2ZEGqwx. For an autographed copy by Mark Bowser, then go to www.MarkBowser.com/somegaveitallbook. To check Mark Bowser’s speaking availability in person or in a virtual seminar then email info@MarkBowser.com.

Mark Bowser Reads Video Series: SALES SUCCESS, Part One

Mark Bowser Reads “Sales Success” Part One

Learn how to close more sales, build more credibility, and become financially free with “Sales Success” by Mark Bowser with Zig Ziglar, Scott McKain, & Tom Hopkins


Mark Bowser Reads Video Series: “Some Gave It All” Part One

Mark Bowser Reads Video Series: “Some Gave It All” Part One

“Some Gave It All” by Danny Lane & Mark Bowser


Benjamin Franklin’s Rules For Failure – Your Hidden Roadmap To Success

By Mark Bowser

I can imagine that the title of this article wasn’t what you were expecting when you turned to this page. You might be wondering why anyone would come up with their own rules for failure?   Particularly, if that person was Benjamin Franklin. Franklin was one of the most successful individuals in American history.  After all, his many achievements included being the inventor of the  lightning rod, the Franklin Stove, and bifocals. He was the nation’s first Postmaster General, the author of Poor Richard’s Almanack, and a member of the Committee of Five along with Thomas Jefferson which drafted the Declaration of Independence. Franklin was a wise ole soul who didn’t do too many things without intention.  So, what would be the value of knowing how to fail?

The late Jim Rohn who was known as America’s Foremost Business Philosopher used to say that losers should give seminars. Why? Where else could one safeguard their life for success. Think about it. If a loser taught us everything they knew about living a life of failure, all we would have to do is stay away from what they did and do something different.

Ben Franklin’s strategy for success by avoiding the rules of failure is actually pretty astute. In fact, in his autobiography, Franklin admitted that he learned this the hard way by following the rules of failure at one point in his life.

So, let’s explore what this wise old gent discovered about being a loser so that we can lead ourselves and our organizations to success. On November 15, 1750, Benjamin Franklin wrote in the Pennsylvania Gazette his Rules for Making Oneself a Disagreeable Companion. Franklin knew what failures thought.  Failures arrogantly  believe that “Your Business is to shine; therefore you must by means prevent the shining of others…” In order to accomplish this dubious distinction, here are Franklin’s rules.

1. “If possible engross the whole Discourse; and when other Matter fails, talk much of your-self, your Education, your Knowledge, your Circumstances, your Successes in Business, your Victories in Disputes, your own wise Sayings and Observations on particular Occasions….”

I think we all have known a person like the one Franklin describes. The self-centered soul who arrogantly drops names as they pursue their know it all life.  How do you like spending time with such a person?  You wished you could be with them everyday, right? Not likely. Usually, we try to avoid those people like snow on a summer day.

Now, the big question is when did we behave like the person Franklin described? Notice the word “when.” If we are honest with ourselves, I believe most of us have been that person multiple times in our lives.  It is time for us to walk a different path. Next time you are in a conversation, ask questions instead of talking. Listen instead of debating. And, serve instead of taking. Some one hundred and fifty years later, Dale Carnegie gave very similar advice in his classic bestseller How to Win Friends and Influence People. Hmmm, we would be wise to take this to heart.

2. “If when you are out of Breath, one of the Company should seize the Opportunity of saying something; watch his Words, and, if possible, find somewhat either in his Sentiment or Expression, immediately to contradict and raise a Dispute upon. Rather than fail, criticize even his Grammar.” 

Years ago, I had to work on occasion with a very disagreeable business associate. This fellow worked hard to find areas in which to criticize me.  In fact, one time he even did criticize my grammar. How did it make me feel? It ticked me off…but I remind you (as well as myself) the reason why people are disagreeable souls. It is usually because they feel bad about themselves. They feel inferior, lacking, and not worthwhile. They, themselves have a poor self-image. So, the next time you come across one of these disagreeable individuals, instead of defending yourself, feel pity for them instead.  Understand they themselves are hurting and forgive them for their rude behavior. And…commit yourself to never, ever behaving likewise.

3. “If another should be saying an indisputably good Thing; either give no Attention to it; or interrupt him; or draw away the Attention of others; or, if you can guess what he would be at, be quick and say it before him; or, if he gets it said, and you perceive the Company pleas’d with it, own Locke, Bayle, or some other eminent Writer; thus you deprive him of the Reputation he might have gain’d by it, and gain some yourself, as you hereby show your great Reading and Memory.”

In a nutshell, don’t be an arrogant, egotistical pain in the butt who nobody ever wants to be around.

4. “When modest Men have been thus treated by you a few times, they will chuse ever after to be silent in your Company; then you may shine on without Fear of a Rival; rallying them at the same time for their Dullness, which will be to you a new Fund of Wit.”

In delusion, the disagreeable individual takes their comrades’ silence as victory, when in reality, it is the ultimate in defeat when it comes to human interactions.

So, we can choose success by doing the opposite of Franklin’s rules. The wise old gent leaves us with a final warning, “Thus you will be sure to please yourself. The polite Man aims at pleasing others, but you shall go beyond him even in that. A Man can be present only in one Company, but may at the same time be absent in twenty. He can please only where he is, you where-ever you are not.” Hmmm, let us both chew on those words for awhile.