Tag Archives: copywriting

The Way You Say It Is Important

Selling Words to Live By

Sales Copywriting is powerful and very few sales professionals understand it or know how to do it. We all write letters, emails, texts, etc… wouldn’t it be wise to know how to use the right words in the right way? Here is one piece of advice from Top Copywriting Coach David Garfinkel:

“Instead of saying, ‘We’re the best’ or ‘We’re the top of the heap,’ you can use this, and it can be a bullet point. ‘People call us the best because’ and then you come up with your reason. Suddenly, it’s not you saying you’re the best; it’s other people saying you’re the best. And, it’s not only that, but you’re giving them a reason, so it makes it a lot more believable.”

Selling Words To Live By— Writing Sales Copy

Selling Words to Live By

“After you have your headline and bullets down, you need to have an offer. An offer is really the heart of copy. Your offer is what makes somebody realize that they want something that you are selling. An offer is not what you are selling. An offer is what a person can do with what you are selling, all of the components, the big picture of your product, service or information product.”

David Garfinkel

Most Sales Professionals don’t know beans about how to write sales copy. Make sure that isn’t you.

http://www.MarkBowser.com