Tag Archives: Business

Why Do Some Leaders Fail?

By Mark Bowser

Why do leaders fail? This is a tricky question. One with multiple depths of answers. However, I believe there are two shining pillars that are always missing from leaders who fail. Sometimes, these failing leaders are missing both of these pillars and at other times they are missing just one of them. But, if either is missing, failure is inevitable.

What are these missing pillars? They are Character and Vision. Let’s take a few minutes to explore these pillars a bit deeper.  Hitler was a man of great vision. A man who succeeded a great deal. But, Hitler was a lousy leader. Why? Because of a lack of moral character. Yes, he thought he had character. Yes, many others around him thought he had character too. But, to the masses of the world and to history, he lacked the basic moral character of honesty, uprightness, and love for fellow human beings. Because of this, he eventually failed and caused misery to millions of people.  We could get into the theological reasons for this failure, but that is one for another discussion. All leaders who lack character at their core will fail. Maybe not today, maybe not tomorrow, but someday. To know this is true, all we have to do is look back at the last fifty years of contemporary history and look at all the people who have fallen from the heights of success to the depths of despair. Just to mention a few, we have evangelist Jim Baker, politician Gary Hart, and companies such as Enron. Unfortunately, the list could go on and on and on.

The second pillar that is missing from leaders who fail is vision. Vision is vital. Vision is critical. King Solomon in the book of Proverbs said, “Where there is no vision, the people perish.” And perish indeed they will. Where there is no vision or direction, people wander around in chaos with no purpose. The human experience needs direction and purpose. We not only need purpose, we crave it. Vision provides not only the direction but the purpose of the destination before the journey ever begins.

Successful leaders continually develop these two pillars. They are mindful of their character and where they are going. Would there be an America without a Washington? Would there be two countries if not for Lincoln? Would England have survived World War Two without Churchill, and would there be a Walt Disney World without a Walt? Will your organization thrive without you? A “you” who is focused on incredible character and a vision worthy of the moon. Some thoughts for us all to ponder.  Thanks for reading today. God bless!

*Mark Bowser is a leadership and sales expert and for the last 27 years has traveled throughout the United States, Canada, and even Australia presenting business seminars. He is the author of several books including “Nehemiah on Leadership,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), and “The 3 Pillars of Success.” Mark Bowser can be reached at his website www.MarkBowser.com or email mark@MarkBowser.com. Schedule Mark for your next conference or training event. Online Seminars available too.

“Let MeTell You A Story”

“Let Me Tell You a Story” the podcast

Podcast coming soon…Stay Tuned! Everyone loves stories, particularly inspiring ones. Join author and professional speaker Mark Bowser as he guides you on incredible journeys in search of success. You will cross the Delaware in a snow storm with General George Washington, soar to the moon landing with Neil Armstrong, and hang precariously from a skyscraper with a steel worker named Nick. With each episode, you will be motivated with a story packed with principles that shine the light on your own success journey.

Mark Bowser is an author of several books and a Professional Speaker. To check his speaking availability or to contact him then go to http://www.MarkBowser.com

It’s All About…LEADERSHIP!

It’s All About…LEADERSHIP

In the World of Selling, Character is a Requirement, Not a Choice

To live an empowered life in a sales career, character is a requirement, not a choice. It has been expressed that character is doing the right thing when nobody is watching. 

Many, many years ago in ancient Greece, an old sculptor worked hard on a piece of stone.  He took much care as he chiseled a little at a time.  The sculptor was careful to make every detail as perfect as possible.  When finished, this piece of stone would sit high above on top of a shaft and would become the top part of a column.  The column in turn would help support the roof of the temple.

A government official was walking by and noticed what the sculptor was doing and asked, “Why spend so much time on that section?  It will be fifty feet in the air.  No one will be able to see those details.”

The old, wise sculptor looked at the man and said, “God will see it.”

Character is a must for your life.  In fact, that is what life is about.  It was Samuel Johnson who said, “Life, like every other blessing, derives its value from its use alone.  Not for itself, but for a nobler end the eternal gave it; and that end is virtue.” My friend, if you live a life of character, whether you close a sale or not, you are still a winner.

*Excerpted from “Sell Your Way to Success” by Mark Bowser. Mark Bowser is a professional Speaker and Corporate Trainer and the author of several books including “Sales Success” with Zig Ziglar and Scott McKain, “Nehemiah on Leadership,” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris).

*To book Mark Bowser to work with your team (live in person seminar or online remote seminar) then contact him at http://www.MarkBowser.com

Vaulting to Sales Success! Here is How…

Open The Vault for More Sales Success! Here is How…

https://youtu.be/8q99Lu52a8U

Minimum Wage Hike- Yes or No?

Minimum wage hike—yes or no? This interview was recorded months ago, but as the market begins to recover from COVID-19, it is an important conversation tobhave again. (This is Part 1 of interview. Part 2 and 3 are on YouTube as well)

Open the Vault…To Your Success!

Playing To Your Strengths!

Play To Your Strengths! Be the best you that you can be! https://youtu.be/4icxba54L8c

The Sun Is Coming Up!

Every sunrise is filled with the possibilities of a new sales day.

Just as the sun comes up every morning to sing forth a brand new day, every sunrise is an opportunity to start life fresh and new in your sales career.  The mistakes of yesterday are gone.  Maybe you blew it with that big client.  Maybe you lost a great opportunity. Forgive yourself and start anew.  We never know what exciting adventures are in store for us with each sunrise. 

There are two poems I would like to share with you which talk about starting life anew.  Whitman wrote the first poem, and an unknown author wrote the second. “Finish each day and be done with it; you have done what you could.  No doubt some blunders and absurdities crept in; forget them as quickly as you can.  Tomorrow is a new day, you shall begin it well and serenely.”

“I’ve shut the door on yesterday its sorrow and mistakes; and now I throw the key away to seek another room and furnish it with hope and smiles and every springtime bloom.  I’ve shut the door on yesterday and thrown the key away.  Tomorrow holds no fears for me, since I have found today.”

Grab hold of the possibilities of this new sales day and Carpe Diem … “Seize the Day!”

*Excerpted from the inspiring little sales book “Sell Your Way To Success” by Mark Bowser. Get your copy now on Amazon (www.Amazon.com/author/markbowser)

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.