Tag Archives: Business

It’s All About…LEADERSHIP!

It’s All About…LEADERSHIP

In the World of Selling, Character is a Requirement, Not a Choice

To live an empowered life in a sales career, character is a requirement, not a choice. It has been expressed that character is doing the right thing when nobody is watching. 

Many, many years ago in ancient Greece, an old sculptor worked hard on a piece of stone.  He took much care as he chiseled a little at a time.  The sculptor was careful to make every detail as perfect as possible.  When finished, this piece of stone would sit high above on top of a shaft and would become the top part of a column.  The column in turn would help support the roof of the temple.

A government official was walking by and noticed what the sculptor was doing and asked, “Why spend so much time on that section?  It will be fifty feet in the air.  No one will be able to see those details.”

The old, wise sculptor looked at the man and said, “God will see it.”

Character is a must for your life.  In fact, that is what life is about.  It was Samuel Johnson who said, “Life, like every other blessing, derives its value from its use alone.  Not for itself, but for a nobler end the eternal gave it; and that end is virtue.” My friend, if you live a life of character, whether you close a sale or not, you are still a winner.

*Excerpted from “Sell Your Way to Success” by Mark Bowser. Mark Bowser is a professional Speaker and Corporate Trainer and the author of several books including “Sales Success” with Zig Ziglar and Scott McKain, “Nehemiah on Leadership,” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris).

*To book Mark Bowser to work with your team (live in person seminar or online remote seminar) then contact him at http://www.MarkBowser.com

Vaulting to Sales Success! Here is How…

Open The Vault for More Sales Success! Here is How…

https://youtu.be/8q99Lu52a8U

Minimum Wage Hike- Yes or No?

Minimum wage hike—yes or no? This interview was recorded months ago, but as the market begins to recover from COVID-19, it is an important conversation tobhave again. (This is Part 1 of interview. Part 2 and 3 are on YouTube as well)

Open the Vault…To Your Success!

Playing To Your Strengths!

Play To Your Strengths! Be the best you that you can be! https://youtu.be/4icxba54L8c

The Sun Is Coming Up!

Every sunrise is filled with the possibilities of a new sales day.

Just as the sun comes up every morning to sing forth a brand new day, every sunrise is an opportunity to start life fresh and new in your sales career.  The mistakes of yesterday are gone.  Maybe you blew it with that big client.  Maybe you lost a great opportunity. Forgive yourself and start anew.  We never know what exciting adventures are in store for us with each sunrise. 

There are two poems I would like to share with you which talk about starting life anew.  Whitman wrote the first poem, and an unknown author wrote the second. “Finish each day and be done with it; you have done what you could.  No doubt some blunders and absurdities crept in; forget them as quickly as you can.  Tomorrow is a new day, you shall begin it well and serenely.”

“I’ve shut the door on yesterday its sorrow and mistakes; and now I throw the key away to seek another room and furnish it with hope and smiles and every springtime bloom.  I’ve shut the door on yesterday and thrown the key away.  Tomorrow holds no fears for me, since I have found today.”

Grab hold of the possibilities of this new sales day and Carpe Diem … “Seize the Day!”

*Excerpted from the inspiring little sales book “Sell Your Way To Success” by Mark Bowser. Get your copy now on Amazon (www.Amazon.com/author/markbowser)

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.

Doing the Impossible with Walt Disney

By Mark Bowser

“It’s kind of fun to do the impossible.” —- Walt Disney

Impossible. Noah Webster’s 1828 dictionary defines it as “That cannot be… Impracticable; not feasible; that cannot be done.” But Walt Disney made it a habit of doing what others labeled impossible.

Hmmm, he made it a habit. Let’s think about that for a minute. Webster’s defines habit as “A disposition or condition of the mind or body acquired by custom or a frequent repetition of the same act. Habit is that which is held or retained, the effect of custom or frequent repetition. Hence we speak of good habits and bad habits.”

Disney made it a point of repetition to tackle what others said was impossible. He believed in possibilities and he constantly took action on that belief. Because of that action and belief, today we have Snow White and The Seven Dwarves, Disneyland, Walt Disney World, and the list goes on and on.

So, how do we, like Disney, accomplish the impossible? I believe there are four pivotal steps in accomplishing the impossible. Let’s explore them together.

One, DREAM. Without a dream, possibilities wither on the vine. What do you have in your heart? If you knew you wouldn’t fail, what would you do? It was T.E. Lawrence who said, “All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.” Let us all become a little more dangerous. Let us become men and women of enthusiasm, passion, and of conviction for a dream.

Two, have a GAME PLAN OF ACTION. Having a big dream isn’t enough. We must put those dreams into action. Break your dream down into bite size chunks and get to work on them. Paul J. Meyer said, “Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination and disregard for obstacles and other people’s criticisms, carry out your plan.”

Three, WHO CAN HELP YOU? No one can reach the top of success mountain all by themself? Disney had his brother Roy. He also had a team of dedicated believers. And even when Disney had thinkers of impossibles in his inner circle, he sought help elsewhere. Who can help you? Who has the financial possibilities? Who has the asset possibilities? Who believes in you and your dream?

Four, FAITH. To succeed at your dream, you have to have unshakable belief. Times will get tough. The road will become hazardous during your journey. What is going to keep you going? You must have faith and hope to keep going. A faith in God, in yourself, and in the importance of your dream. Martin Luther King, Jr. said, “Faith is taking the first step even when you don’t see the whole staircase.”

When you have those four steps in place, you can’t lose. Your dream is alive! After all, dreams do come true. We have a Walt Disney World to prove it. Disney was right. It is fun doing the impossible.

*Mark Bowser is one of the top Professional Business Speakers in the United States. He is the author of several books including “Nehemiah on Leadership,” “Sales Success” with Zig Ziglar, “Jesus, Take the Wheel,” “The 3 Pillars of Success for Funeral Directors,” “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), etc…

*To schedule Mark Bowser for your next conference or training event, please email info@MarkBowser.com or visit http://www.MarkBowser.com

The Way You Say It Is Important

Selling Words to Live By

Sales Copywriting is powerful and very few sales professionals understand it or know how to do it. We all write letters, emails, texts, etc… wouldn’t it be wise to know how to use the right words in the right way? Here is one piece of advice from Top Copywriting Coach David Garfinkel:

“Instead of saying, ‘We’re the best’ or ‘We’re the top of the heap,’ you can use this, and it can be a bullet point. ‘People call us the best because’ and then you come up with your reason. Suddenly, it’s not you saying you’re the best; it’s other people saying you’re the best. And, it’s not only that, but you’re giving them a reason, so it makes it a lot more believable.”