Category Archives: Uncategorized

Chuck Norris Endorses “Some Gave It All”

What Does Chuck Norris say about “Some Gave It All” by Danny Lane and Mark Bowser?

https://www.wnd.com/2018/07/vietnam-the-fire-where-some-gave-it-all/

The Sun Is Coming Up!

Every sunrise is filled with the possibilities of a new sales day.

Just as the sun comes up every morning to sing forth a brand new day, every sunrise is an opportunity to start life fresh and new in your sales career.  The mistakes of yesterday are gone.  Maybe you blew it with that big client.  Maybe you lost a great opportunity. Forgive yourself and start anew.  We never know what exciting adventures are in store for us with each sunrise. 

There are two poems I would like to share with you which talk about starting life anew.  Whitman wrote the first poem, and an unknown author wrote the second. “Finish each day and be done with it; you have done what you could.  No doubt some blunders and absurdities crept in; forget them as quickly as you can.  Tomorrow is a new day, you shall begin it well and serenely.”

“I’ve shut the door on yesterday its sorrow and mistakes; and now I throw the key away to seek another room and furnish it with hope and smiles and every springtime bloom.  I’ve shut the door on yesterday and thrown the key away.  Tomorrow holds no fears for me, since I have found today.”

Grab hold of the possibilities of this new sales day and Carpe Diem … “Seize the Day!”

*Excerpted from the inspiring little sales book “Sell Your Way To Success” by Mark Bowser. Get your copy now on Amazon (www.Amazon.com/author/markbowser)

Social Media Marketing vs. Direct Marketing! What Should I Do?

By Mark Bowser

Social Media Marketing is a necessary evil in today’s business environment. Now, that is a provocative statement and I am quite sure I have ruffled some feathers already. Does that mean that I don’t believe in social media marketing and refuse to participate in it? Not at all. Every week, I post content on several platforms and engage with other’s content to create attention, influence, and results toward my objectives.

But, I still say it is a necessary business evil. Why? Because it is not direct marketing. I am a big believer of what marketing king Dan Kennedy preached for years that the best marketing is one that goes direct to the buyer. One on one, whether it is a sales letter speaking directly to the consumer or a sales professional speaking to the decision maker is always the best type of marketing.

If that is the case, and it is, then why do so many people shy away from those direct marketing endeavors into the world of social media marketing? Cost! Pure and simple. It is all about the cost. For example, a direct mail campaign is very expensive. You have to obtain a mailing list, hire a copywriter (or write it yourself), print the piece, buy the postage, prepare the mailer…all before you send your marketing piece out the door toward the prospect. On the hand, Social Media Marketing is free or relatively inexpensive accept for your time.

My main point is to encourage organizations and individuals to not throw the proverbial baby out with the bath water. The great failure is when we choose one over the other. The truth is for you to reach your full exposure and results you need both Direct Marketing and Social Media Marketing.

Having said that, let me give you four quick steps on how to make your Social Media Marketing & Selling more effective.

1. Know Your Audience. It doesn’t matter how good your bait is if you land in the wrong pond. You have to go where the fish are who love your bait.

2. Choose the Right Platforms. No platform fits all sizes. Know your objectives and do your research on the plethora of platforms to choose a few to start engaging with. Choose three or four and stick with them.

3. Post Quality Content. What is quality? It depends on your audience. Make sure it creates value for them. Leave them with something they can use immediately.

4. Keep It Simple. One of the most common mistakes I see as a sales and marketing consultant is that people don’t make it easy to succeed. If you overcomplicate your process, then in time, most people quit doing it. Create a simple process you can put in motion every week.

There you have it. Now, it is your turn. Go and make it happen!

*Mark Bowser is a Professional Business Speaker and the author of several books including “Sell Your Way to Success,” “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and the soon to be released “Leadership Mastery.” Check out his books on Amazon.

*To schedule Mark Bowser to speak at your next conference or business training meeting please email him at info@MarkBowser.com or visit www.MarkBowser.com. Remote learning training seminars are also available.

You Can Have My Pants

Do you like stories? How about stories that help you create customer loyalty? This morning I was interviewed by Paul Smith for his “Sell With A Story Podcast.” Enjoy!

http://leadwithastory.com/category/podcasts/sell-with-a-story-series/

Sales Commitment is a Decision, Not a Happenstance!

By Mark Bowser

One of my colleagues in the speaking industry, the late Zig Ziglar, liked to tell the story of a Catholic girl who started to date a Baptist boy.  One day the girl came home love sick with joy.  The girl’s mother decided it was time to nip this relationship in the bud. The mother told her daughter that Catholics don’t marry Baptists.  She explained that the differences would cause way too many challenges.  But the girl refused to break up with the boy.  She loved him and wanted to marry him.

Unable to convince her daughter, the mother went to plan B.  Plan B was to convince the boy to take Catholic lessons.  The daughter loved the idea and they approached the boy with the proposal.   To their surprise, the boy accepted. The engagement was announced and wedding plans were put in high gear. 

One day, the girl came home with tears flowing from her eyes.  The girl said, “Mom, the wedding’s off.  Call the priest, cancel the church, and call the guests.”

“What happened?” asked her puzzled mother.  “Did he back out of the Catholic classes?”

“No, Mom.  That’s not the problem at all.  He loves the classes. The problem is he has decided to become a priest.”

Today, my question to you and to myself is are we truly committed to giving it our best in our sales career?  Are we really willing to give it that little extra?  For both of us, I hope so.  Give it your all. Remember, sales commitment is a decision, not a happenstance.

*excerpted from “Sell Your Way to Success” by Mark Bowser. Pick up your copy today on Amazon.

Doing the Impossible with Walt Disney

By Mark Bowser

“It’s kind of fun to do the impossible.” —- Walt Disney

Impossible. Noah Webster’s 1828 dictionary defines it as “That cannot be… Impracticable; not feasible; that cannot be done.” But Walt Disney made it a habit of doing what others labeled impossible.

Hmmm, he made it a habit. Let’s think about that for a minute. Webster’s defines habit as “A disposition or condition of the mind or body acquired by custom or a frequent repetition of the same act. Habit is that which is held or retained, the effect of custom or frequent repetition. Hence we speak of good habits and bad habits.”

Disney made it a point of repetition to tackle what others said was impossible. He believed in possibilities and he constantly took action on that belief. Because of that action and belief, today we have Snow White and The Seven Dwarves, Disneyland, Walt Disney World, and the list goes on and on.

So, how do we, like Disney, accomplish the impossible? I believe there are four pivotal steps in accomplishing the impossible. Let’s explore them together.

One, DREAM. Without a dream, possibilities wither on the vine. What do you have in your heart? If you knew you wouldn’t fail, what would you do? It was T.E. Lawrence who said, “All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.” Let us all become a little more dangerous. Let us become men and women of enthusiasm, passion, and of conviction for a dream.

Two, have a GAME PLAN OF ACTION. Having a big dream isn’t enough. We must put those dreams into action. Break your dream down into bite size chunks and get to work on them. Paul J. Meyer said, “Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination and disregard for obstacles and other people’s criticisms, carry out your plan.”

Three, WHO CAN HELP YOU? No one can reach the top of success mountain all by themself? Disney had his brother Roy. He also had a team of dedicated believers. And even when Disney had thinkers of impossibles in his inner circle, he sought help elsewhere. Who can help you? Who has the financial possibilities? Who has the asset possibilities? Who believes in you and your dream?

Four, FAITH. To succeed at your dream, you have to have unshakable belief. Times will get tough. The road will become hazardous during your journey. What is going to keep you going? You must have faith and hope to keep going. A faith in God, in yourself, and in the importance of your dream. Martin Luther King, Jr. said, “Faith is taking the first step even when you don’t see the whole staircase.”

When you have those four steps in place, you can’t lose. Your dream is alive! After all, dreams do come true. We have a Walt Disney World to prove it. Disney was right. It is fun doing the impossible.

*Mark Bowser is one of the top Professional Business Speakers in the United States. He is the author of several books including “Nehemiah on Leadership,” “Sales Success” with Zig Ziglar, “Jesus, Take the Wheel,” “The 3 Pillars of Success for Funeral Directors,” “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), etc…

*To schedule Mark Bowser for your next conference or training event, please email info@MarkBowser.com or visit http://www.MarkBowser.com

This too will pass

Stay safe…stay positive…keep your faith up!

Mark Bowser
Jeremiah 29:11

Start Small & Build Huge Success the Disney Way

By Mark Bowser

“If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse” Walt Disney

Think about it. It was all started with a mouse. When Walt Disney created “Steamboat Willie” in 1928, he had no idea that Mickey Mouse would be the beginning spark that would create an entertainment empire that has no equal.

In fact, in 1978, Mickey became the first cartoon character to receive a star on the Hollywood Walk of Fame. How about that? Now, that is success!

But, it didn’t happen over night. It was a gradual build up of success coupled on top of success. That reminds me of a story that goes something like this.

There was a farmer who had a mule who fell in a well. As the farmer peered down the dark, deep chasm, he could see the outlines of the mule at the bottom. The mule appeared dead. He was just lying there with no movement at all. The farmer figured he was dead and thought of the only logical action. Bury the mule in the dry old well.

So, the farmer began to shovel dirt into the well. As the first sprinklings of dirt fell on the mule, he woke up. He wasn’t dead, he was only unconscious. Do you know what this stubborn old mule did? He shook off the dirt from his back and stepped on top of it. As more dirt fell from the shovels, the mule continued to shake it off and step up on top of it. He continued to do this until the well filled with dirt and then he walked up and out of the well.

Amazing! But you see, we need to be as stubborn as that old mule. When adversity hits us and knocks us in a dry old well, we need to shake it off and step up. That’s what Disney did… and it all started with a mouse.

You may be saying, “But Mark. That is Disney. I am just little ole me.” That is a terrible way to talk about yourself. You were created by God to be a champion. But, you have to choose to be a champion. That is what Disney did. He chose to be a champion. He chose to be successful and so must we.

Disney was not the only one who has done this. There are people every day who hit their stride and create huge successes. You start small and you keep building. Let me just mention a couple of those huge successes as examples of what you and I can accomplish.

First, have you ever heard of a little gizmo called a Post-it Note? Did you know it was a complete failure and then it was a flop and then finally a success. In 1968, Dr. Spencer Silver who was a chemist at 3M was attempting to perfect a super strong glue when instead and by complete accident developed a very low stick adhesive. What do you do with a low stick adhesive when you are trying to create a super strong glue? You get creative and create a new product.

Post-it Notes (then called Press ‘n Peel) were launched in 1977 in four cities with very disappointing results. It was a flop. Or was it? When adversity hits, that is when champions get stubborn like that old mule. And, on April 6, 1980, Post-it Notes exploded into the US market and as they say “the rest is history.”

Second, in May of 1886, a pharmacist from Atlanta named Dr. John Pemberton mixed a drink in his backyard in a three legged brass kettle.  John had become fascinated with the soda fountain that was in his store. So, he decided to make his kettle concoction. John mixed a unique blend of ingredients to make his brown, syrupy drink. To this day, the formula for this soft drink is one of the world’s best secrets.

This soft drink definitely wasn’t a splash when it sold its first serving on May 8, 1886 from Jacob’s Pharmacy in Atlanta. About nine servings were sold each day resulting in a huge loss. Expenses ran away with the profits.  This ship was sinking fast.

Then, in walked Asa Chandler a year later. Asa was a fellow pharmacist and a businessman. In 1887, he bought the formula for this soft drink from John for $2,300. With assertive marketing techniques, Coca-Cola became one of America’s most popular soft drinks by the late 1890’s and today is one of the best known and most popular brands in the world. And to think… it all started with a three legged brass kettle in a backyard.

So, the questions are: What will you create? Who are you becoming? You were created by God to be a champion. Choose to be that champion. Choose to shake off adversity and step up out of your well. Because, it all started “… with a dream and a mouse.”

*Mark Bowser is one of the top Professional Speakers today and the author of several books including “Sales Success” with Zig Ziglar, “Sell Your Way to Success,” “Jesus, Take the Wheel,” “Nehemiah on Leadership,” and “Some Gave It All” with Danny Lane (endorsed by Chuck Norris).

*To book Mark Bowser for your next conference or training event then email info@MarkBowser.com or visit http://www.MarkBowser.com .

The Way You Say It Is Important

Selling Words to Live By

Sales Copywriting is powerful and very few sales professionals understand it or know how to do it. We all write letters, emails, texts, etc… wouldn’t it be wise to know how to use the right words in the right way? Here is one piece of advice from Top Copywriting Coach David Garfinkel:

“Instead of saying, ‘We’re the best’ or ‘We’re the top of the heap,’ you can use this, and it can be a bullet point. ‘People call us the best because’ and then you come up with your reason. Suddenly, it’s not you saying you’re the best; it’s other people saying you’re the best. And, it’s not only that, but you’re giving them a reason, so it makes it a lot more believable.”

Sales Curiosity

Selling Words To Live By

“Curiosity is the uncovering mechanism to new discoveries.  What new sales discoveries can you make this week?  Is it driving a new way through your territory and possibly finding some new customers, is it discovering some new sales closing technique that you have never tried before, or maybe it is discovering a fresh way to connect and build rapport with an old time customer.  Well, I challenge you to be curious this week.  It might be just the thing to boost your sales career to the next level…”

*Excerpted from “Sell Your Way To Success” by Mark Bowser. Get your copy here http://amzn.to/XWGK8M