Category Archives: business success

The Extra Ingredient of Success

By Mark Bowser

What is that little extra ingredient that can take us from the jaws of defeat and thrust us onto the mountain peak of success? In his book, Beware the Naked Man Who Offers You His Shirt, Harvey McKay tells a wonderful story. In 1988, the Notre Dame Fighting Irish football team led by Coach Lou Holtz was undefeated. Their next game was against the also undefeated Miami Hurricanes. The game was to be played on the Notre Dame campus in South Bend, Indiana.

These two teams were considered the two best football teams in college football. It was believed that the national championship would come down to these two teams at the end of the season.

The night before the big game, Notre Dame held a pep rally on campus. That pep rally had twenty thousand people in attendance. They yelled cheers, sang the school fight song, and really pumped everyone up.

At the very end, Coach Holtz stood to speak. His remarks were short and they ended with this: “I just want you to do me a very simple favor. You go find Jimmy Johnson (the Miami coach) and tell him we are going to beat the dog out of Miami.”

As you can imagine, the students went crazy. They leapt to their feet, they clapped their hands, and they cheered with everything they had … all except the team. The team stood there quietly looking at the ground and shuffling their feet. This had been going on during the entire pep rally. This behavior didn’t go unnoticed by Coach Holtz.

Why did Coach Holtz say such a provocative statement that was sure to get Miami all pumped up … and put a lot of pressure on the Fighting Irish at the same time? Because he knew what his team needed at that moment. The team needed motivation and a belief in themself!

In the previous four head-to-head games between Notre Dame and Miami, the Hurricanes had gotten the better hand … dramatically. In fact, they had dominated over the Irish. In those four games they had a combined score of 133 to 20. This truth had not been forgotten by the Notre Dame football players. No wonder they were a little down in the dumps.

After the pep rally, the team was to meet across campus for what was known as a chalk talk. Back then, coaches didn’t have the fancy equipment and smart boards that they have today. They had a blackboard and a piece of chalk.

As soon as Coach Holtz and his team met for their chalk talk, coach picked up a piece of chalk and he wrote on the board “We are going to beat the dog out of Miami”

He then looked at his team and asked, “Why did I say that?” He heard crickets. Nobody responded. So, coach repeated his question. “Why did I say that?”

One hand went up. Holtz gestured with one hand and the player said, “Because we’ve got a better kicking game.” Holtz then went on to write “better kicking game” on the board.

Coach then asked, “Is that it?”

Finally, another player shyly raised his hand. That player said, “Our offensive line gets off quicker than theirs.” Holt wrote that on the board too and then asked, “Anything else?”

Another player said with more confidence now, “Pass defense.…”

This went on for little while with Coach Holtz writing each of the phrases that the players said on the board. With each phrase, the confidence begin to grow in the room. Pretty soon, the team began to believe in themselves.

Coach Holtz paused and looked at his team. He then raised his voice and asked, “Who’s going to get an interception for Notre Dame tomorrow? Who’s going to get a sack for Notre Dame tomorrow? Who’s going to strip the ball and recover it for Notre Dame?”

After each question, a number of hands went up. What was the result of all this motivation? Notre Dame won the game 31 to 30. Motivation is that little extra that can take you from the valley of defeat to the mountain peak of success. And, later that season, Notre Dame won the national championship.

ANNOUNCING! A New Podcast Gaining Attention — Let Me Tell You A Story with Mark Bowser

Stories are everywhere! We all love them! We love them in books, at the movies, and in our favorite podcasts. But, what if a story could be — more? What if a story could change your life in a substantial, positive way? What if a story could take you to the pinnacles of success and show you how to scale life’s mountains too?

Well, that is what Let Me Tell You a Story podcast with Mark Bowser is all about. Professional Speaker & Author Mark Bowser will take you behind the scenes of some of history’s greatest feats and unknown achievements so that their stories can be a city on a hill shining like a beacon in the night inspiring us to live our best! Come join us every Monday and Thursday! Please subscribe now so that you won’t miss one exciting episode. Available on Apple Podcasts, Spotify, Google, etc….

Subscribe Now with your favorite podcast platform or use the link below:

https://pinecast.com/feed/stories

Coast to Coast in Sixty-three Days

By Mark Bowser

In 1903, Horatio Nelson Jackson was visiting the University Club of San Francisco. While he was there, someone wagered fifty dollars that it would be impossible to drive a horseless carriage, or automobile, from San Francisco to New York in less than ninety days.

Horatio immediately excepted the bet. Now, he had to figure out how to do it. Let’s take a look for a moment at the challenges that Horatio had in front of him.

• At that time, the United States only had about 150 miles of paved roads in the entire country. And, most of them were in the cities.

• It had never been done before.

• Horatio didn’t know that much about the mechanics of cars.

• And to top it off, he didn’t even own a car.

So as you can see, Horatio may have bit off a little more than he could chew. Or, did he?

The first item on the to do list was to get a car. So, he purchased a used, very small twenty horsepower car and commissioned it into his service as theVermont in honor of his home state.

The next challenge on the list was to overcome not being very mechanically minded. That is where Sewall Crocker comes into the story. Horatio hired this talented mechanic to go on the adventure with him.

Horatio and Sewall loaded up the Vermont with supplies and on May 23, 1903, they disembarked on their journey. Waving goodbye to San Francisco and an anticipated hello for the Big Apple.

Saying this coast to coast journey was hard would be an understatement. What roads there were weren’t more than a couple of worn patches on the ground. Horatio and Sewall got stuck in mud more times than Pinocchio told lies. They blew tires, broke springs, and had more sounds coming from the engine block that would have even made A.J. Foyt nervous. But, they kept the car together and continued to forge forth towards New York. At one point, they received bad directions and got lost hundreds of miles off course. But not even that could keep them discouraged.

In Idaho they took on another passenger. His name was Bud and he was a bulldog. They fitted the dog with driving goggles and the journey continued. On July 26, our trio sped into New York City. Despite all the setbacks, they had completed the journey in only sixty-three days.

So, the next time you go on a road trip, think about Horatio, Sewall, and Bud. Because without them, your adventure wouldn’t be possible. Who’s ready to hit the road?

ANNOUNCING! A New Podcast Gaining Attention — Let Me Tell You A Story with Mark Bowser

Stories are everywhere! We all love them! We love them in books, at the movies, and in our favorite podcasts. But, what if a story could be — more? What if a story could change your life in a substantial, positive way? What if a story could take you to the pinnacles of success and show you how to scale life’s mountains too?

Well, that is what Let Me Tell You a Story podcast with Mark Bowser is all about. Professional Speaker & Author Mark Bowser will take you behind the scenes of some of history’s greatest feats and unknown achievements so that their stories can be a city on a hill shining like a beacon in the night inspiring us to live our best! Come join us every Monday and Thursday! Please subscribe now so that you won’t miss one exciting episode. Available on Apple Podcasts, Spotify, Google, etc….

Subscribe Now!

Secret to Your Sales Success: Opening the Vault

What is it that the best sales professionals know….that others don’t?

#selling, #sales training

The Foundations of Success: The Power of Plussing Like Walt Disney

What is plussing? How can it take you to the next level of success? Find out in this inspiring video by Professional Speaker, Author, and Master Sales Trainer Mark Bowser

https://youtu.be/Y9EHnmkkQaI

The Philosophy of the Vault: Your Key to Successful Living

Your Team is One of Your Greatest Assets

By Mark Bowser

Why do people go back to the Disney Parks over and over again, year after year?  Is it the fun rides? Is it the awesome shows?  Yes and no.  Yes, the shows are incredible and the rides are tremendous fun. But, that is not what brings people back.  Walt Disney World is the most traveled to vacation destination in the world for one reason and one reason alone.

Walt Disney said, “The first year [at Disneyland] I leased out the parking concession, brought in the usual security guards—things like that—but soon realized my mistake. I couldn’t have outside help and still get over my idea of hospitality. So now we recruit and train every one of our employees. I tell the security police, for instance, that they are never to consider themselves cops. They are there to help people. The visitors are our guests. It’s like running a fine restaurant. Once you get the policy going, it grows.”

People go back again and again to Disney because of the service.  Or, what Walt called “Hospitality.” Disney makes people feel good.  They make us feel special. They give us a magical experience. Someone who is not part of your official team should never be on the front lines servicing your customers. In other words, outside vendors or contractors will never be able to do as good of job as front line team members in servicing your customers. Why?  Because you can’t control their training and the odds are they aren’t sold on your business philosophy.  It is more likely a job to them.  A paycheck…not a passion for the organization.

On the other hand, you will discover what Walt did if you adopt three action principles.

1. Be picky on who you hire.  You are not looking for a warm body.  You are looking for the right person.  Hire nice people. Happy people. Compassionate people. Or, as Jim Collins said in his runaway bestselling book, you need to get “the right people on the bus.”

2. Train them well. Create policies and procedures with actionable steps to perform extraordinary customer service.

3. Reward your team well.

That is it!  Great business success isn’t that difficult.  We just have to live by simple principles like Walt…and take action on them every single day.

*To check Mark Bowser’s speaking availability for your next conference or training event then email info@MarkBowser.com or visit www.MarkBowser.com

*Mark Bowser is the author of several books including “Sales Success” with Zig Ziglar, “Some Gave It All” with Danny Lane (endorsed by Chuck Norris), and inspirational books such as “Jesus, Take the Wheel.”

Monotony…Be Gone!

By Mark Bowser

“The only thing we should fear and be on constant guard against is getting bogged down— getting into the ruts of monotony and timeworn repetitions which the business of entertainment cannot long stand.” Walt Disney

So true of life too.  If we get bogged down in tradition for tradition’s sake, then growth is dead.  Now, don’t get mad at me.  I have no problem with traditions.  I love traditions. I love how my family does Christmas.  I love the sentimental value of doing the same things year after  year, after year.

But, to adopt that philosophy when it comes to how we run our business’ or for that matter how we run our lives will end in disaster.  We must always be about improvement.  How can we take something that has been done for years and make it better?  You don’t have to reinvent the wheel in order to be a great success.  All you have to do is come up with a new way to use the wheel or to improve the wheel itself.

So, what about you and your career?  Where are you going to improve?  What inspiration can you give to a “timeworn repetition?”  Give these questions some thought and before you know it, your magical dreams will become a reality.

*Mark Bowser is a one of the top Sales experts in the nation today.  For information on how he can help your team double or triple their sales then contact him at Empowering Enterprises, Inc. at (513)252-GOAL or email info@MarkBowser.com.  

*Pick up one of his inspiring books at http://www.Amazon.com/author/markbowser