Sales Commitment is a Decision, Not a Happenstance!

By Mark Bowser

One of my colleagues in the speaking industry, the late Zig Ziglar, liked to tell the story of a Catholic girl who started to date a Baptist boy.  One day the girl came home love sick with joy.  The girl’s mother decided it was time to nip this relationship in the bud. The mother told her daughter that Catholics don’t marry Baptists.  She explained that the differences would cause way too many challenges.  But the girl refused to break up with the boy.  She loved him and wanted to marry him.

Unable to convince her daughter, the mother went to plan B.  Plan B was to convince the boy to take Catholic lessons.  The daughter loved the idea and they approached the boy with the proposal.   To their surprise, the boy accepted. The engagement was announced and wedding plans were put in high gear. 

One day, the girl came home with tears flowing from her eyes.  The girl said, “Mom, the wedding’s off.  Call the priest, cancel the church, and call the guests.”

“What happened?” asked her puzzled mother.  “Did he back out of the Catholic classes?”

“No, Mom.  That’s not the problem at all.  He loves the classes. The problem is he has decided to become a priest.”

Today, my question to you and to myself is are we truly committed to giving it our best in our sales career?  Are we really willing to give it that little extra?  For both of us, I hope so.  Give it your all. Remember, sales commitment is a decision, not a happenstance.

*excerpted from “Sell Your Way to Success” by Mark Bowser. Pick up your copy today on Amazon.

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