Selling Words to Live By
“After you have your headline and bullets down, you need to have an offer. An offer is really the heart of copy. Your offer is what makes somebody realize that they want something that you are selling. An offer is not what you are selling. An offer is what a person can do with what you are selling, all of the components, the big picture of your product, service or information product.”
Most Sales Professionals don’t know beans about how to write sales copy. Make sure that isn’t you.